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Module 5 – Great Data Equals Better Decisions


What sets you apart from other retailers in the eyes of the machine? Data! The better the data that you’re able to send to the Google Machine the better job it will do of showing your ads to the right person at the right time, for the right price. Here we’ll dig into ROAS & ROI as well as looking at Lifetime Value (LTV) and how these more advanced metrics can give you an edge.