How to get Press Like a Publicist

In this online workshop veteran publicist Nora Wolf, of Wolf PR and Wolf Craft, will walk you through the basics of how to do your own PR. The presentation will cover how to identify the top media outlets and editors relevant to what you sell and develop pitches for these opportunities. You’ll get actionable tips to help you create images and a strategy to appeal to both the media and clients.

All Office Hours

The recording of this call has not yet been uploaded.

Are you an e-commerce business owner who wants to learn how to get your products published in magazines and blogs? Would you like to better understand the exact types of photography you need and how to strategically tweak your website so you have the best chance for success when reaching out to editors at top media outlets?

In this online workshop veteran publicist Nora Wolf, of Wolf PR and Wolf Craft, will walk you through the basics of how to do your own PR. The presentation will cover how to identify the top media outlets and editors relevant to what you sell and develop pitches for these opportunities. You’ll get actionable tips to help you create images and a strategy to appeal to both the media and clients.

During this workshop you’ll learn how to:

  • Identify publications and editors relevant to your business and products

  • Start building a media contacts list including the exact info you should be adding to it

  • Make sure your images are media-ready and support your story

  • Come up with compelling story angles to pitch press features about what you sell

  • Make sure your website is optimized so you will appeal to editors and clients alike

  • Open Q&A at the end of the workshop