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Module 1 – SMS Foundations Part 1


Nishant Murthy is here to help you crush it with SMS. Nishant currently works for Postscript, but has previously set up SMS within other platforms such as Klaviyo and Drip as well. He has extensive knowledge when it comes to owned marketing channels and will be delivering everything you need to know about SMS in this course.

In the first two models we break down the “need to knows” when it comes to SMS marketing.

In this module, we cover some of the common concerns and fears you may have before diving into this marketing channel. That includes compliance, costs, and what type of results you should expect.

Why SMS?

Planning & Budgeting

Benchmarks & Metrics