Module 3 – Google Merchant Center
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Google’s Merchant Center (or GMC) is like a halfway house for your data. It’s where Google checks that the data in your feed does in fact match your website. Once your products are in GMC, you can see which (if any) have problems. And you can add a range of ‘growth tools’ to enable different types of ads. We’ll cover all that in this module.
Meet the Trainer
